Use this checklist to figure out what to post, what to stop posting, and what to fix first so your content starts bringing in more views, trust, and customers.
Get the Content to Customers Audit Checklist — free. No fluff, no gatekeeping. Just a clear way to see where you stand.
Ready to see what's actually working?
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- toni tanner-scott
"Social media should help your business get in front of the right people, build trust, and bring in more leads and sales."
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
What's inside
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Brand & Profile Basics
Is your profile legit, clear, and consistent? Does your bio tell people who you help and what to do next?
6 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Platforms & Presence
Are you focused on the right platforms — or spreading yourself thin where your customers aren't?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Content & Messaging
Are you posting the right kind of content — educational, trust-building, and offer-driven — or just filling a calendar?
6 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Posting Cadence & Systems
Are you consistent enough for the algorithm and your audience — without burning out?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
5 CHECKPOINTS
Business & Audience Foundations
Are you clear on who you help, what you sell, and what you want social media to actually do for your business?
Leads, Sales & Numbers
Can your social media actually lead to money? Do you know what's working and what's not?
10 CHECKPOINTS
Spot the weak areas that are holding you back from more leads and sales
Spot the weak areas that are holding you back from more leads and sales
See which parts of your social media are already in good shape
Know whether you need a simple tweak — or a full game plan
Walk away with quick wins you can act on in the next 7 days
When you complete this checklist, you'll know exactly where to focus.
No guessing. No more posting and hoping. Just a clear picture of what's working and what to fix first.
I'm a Social Media & Content Strategy Consultant who helps established creators and growth-driven brands build the strategy and systems behind real visibility — the kind that turns into inquiries, subscribers, and booked calls. I've spent years running content strategy from inside a multiple 7-figure creator brand with nearly 4 million combined followers, which means I've built and tested these systems at scale, not just in theory.
I work with people who are already making money and ready to grow smarter — not more randomly. If you're tired of posting without a plan and you're ready for a focused strategy that connects your content to your revenue, this call is where that starts.
Toni Tanner-Scott
Content to Customers Audit Checklist
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Is your social media
actually working
for your business?
A simple 42-point checklist to help business owners see exactly where their social media is strong, where it's costing them, and what to fix first — so content starts turning into customers.
CONTENT TO CUSTOMERS AUDIT CHECKLIST
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