Social media strategist. Business manager for a multiple 7 figure creator. 10+ years helping creators and small businesses grow online.
If you are in your 40s, 50s, or 60s and you feel behind with social media, you are my people. I help you get clear on your niche, your content, and how to show up in a way that feels real, not forced.
If you run a small business and you are barely posting or posting at random, I help you create a simple social media plan that fits your schedule and actually supports your sales.
Grab my free Midlife Creator Jumpstart Guide. It walks you through the first steps so you can stop overthinking and finally start.
A free checklist that helps you quickly see what’s working, what’s missing, and where your social media is costing you visibility and sales. Perfect if you’re barely posting or posting at random.
Ready for a real Plan?
About 98 percent of my clients and opportunities have come from the visibility her strategy helped me create.
Growing my audience turned into real business growth, and it opened doors I never would have reached on my own.
Toni believed in the bigger picture for my business before I did. I truly could not have built what I have today without her.
Toni helped me grow from zero followers to a thriving business powered almost entirely by social media.
I’m the business manager behind Raven Elyse TV — a YouTube channel with 2M+ subscribers and a multi-7-figure brand built through smart content strategy.
Over the last decade, I’ve coached creators and entrepreneurs across YouTube, TikTok, and Instagram. Whether you’re just starting or already monetizing, I’ll help you see the big picture, fill the gaps, and create a plan that actually moves the needle.
Starting to create content is easy, but turning it into a successful business takes more than just a few subscribers.
meet your coach
You've been trying to crack the social media "success" code, trying all the "hot" tips or maybe you don't even know which tips to try.