There’s something that can seriously make or break your video – the thumbnail! Now, you’ve probably heard that before, but here’s a little secret: even the big shots on YouTube sometimes whip up a bunch of different thumbnails for a single video. Yep, dozens of ’em!

Now, why go through all that trouble? Well, it’s all about that magic number called the Click-Through Rate, or CTR for short. If your CTR is as low as a snooze-fest, it’s a telltale sign that your thumbnail might be, well, a bit meh. And that’s when you roll up your sleeves and create another thumbnail, a challenger!

Once you’ve got a clear winner from your thumbnail showdown, guess what? You guessed it! Create yet another thumbnail to test against the champ. It’s like a thumbnail evolution, where you keep improving and fine-tuning to grab those viewers’ attention like a YouTube wizard. Keep going until you run out of ideas or you get the CTR you want. There’s

So, if you’re ever feeling thumbnail-challenged, don’t hesitate to experiment, create, and test. It’s all part of the game, my friend.

There’s a really easy way to A/B test your thumbnails.  Find out about it in my next tip!